Texas Democratic Senate candidate James Talarico and Republican candidate Ken Paxton are approaching their campaigns in different ways, as covered recently in Newsweek, with contrasting appeals to religious groups that make up sizeable portions of Texas voters. While Paxton’s campaign is focusing on reaching conservative Christian voters, the Talarico campaign is trying to reach moderate and progressive Christians, as well as Jewish and Muslim Texans, and members of other religious groups. 

Texas’ religious landscape resembles the American religious landscape in 2025. As of 2025, 23% of Texans identify as religiously unaffiliated. The percentage of white evangelical Protestants has stayed consistent between 2022 and 2025 at 13%. White non-evangelical/mainline Protestants and Hispanic Protestants follow behind (10% and 11%, respectively). At 18%,  Hispanic Catholics make up a substantially larger percent of Texans than nationally (8%). Smaller percentages of Texans are Jewish, Hindu, Buddhist or members of other non-Christian religions (1% each).