PRRI

PRRI Generation Z Fact Sheet

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This fact sheet describes the demographics, political leanings, and religious makeup of Generation Z Americans based on data from PRRI’s American Values Atlas, which surveys more than 20,000 adults across the country annually. This fact sheet examines how Gen Z adults[1] compare with older generations and takes a deeper dive into differences between Gen Z subgroups on these measures.

In January 2024, PRRI published a report based on both a national survey and nationwide focus groups to better understand Generation Z’s motivations, concerns, and behavior.

Read the report at: prri.org/research/generation-z.


Gen Z’s Racial and Ethnic Makeup and LGBTQ Identity 

Gen Z is the only generation in which less than half of its members are white and more Gen Zers identify as LGBTQ than any other generation.

Gen Z’s Partisan Affiliation and Political Ideology

Gen Zers are less likely than older generations (except for millennials) to identify as Republican, but equally likely to identify as independent or Democrat.

The Importance of Different Political Issues to Gen Z’s Vote

Between abortion, access to guns, LGBTQ rights, climate change, and immigration, abortion is the issue that the highest percentage of Gen Zers say is critical for a candidate to share their views.

Generation Z’s Views on LGBTQ Rights

Gen Zers support nondiscrimination protections and same-sex marriage and oppose allowing small business owners to refuse service to LGBTQ people at rates comparable to those of all Americans.

Generation Z’s Religiosity and Religious Affiliation

Gen Z includes more religiously unaffiliated Americans and fewer white Christians than older generations, with the exception of millennials.

Generation Z and Christian Nationalism

PRRI’s Christian nationalism scale places Americans into four categories (adherents, sympathizers, skeptics, and rejecters)  based on their responses to five statements about the perceived relationship between Christianity, American identity, and the U.S. government.

Generation Z’s Approval of President Biden and Former President Trump

Gen Zers are less likely than members of older generations to hold favorable views of President Biden. Former President Trump’s favorability among Gen Z is similar to that of older generations.

About the Data

This data comes from PRRI’s American Values Atlas, an annual survey designed and conducted by PRRI. In 2023, PRRI’s American Values Atlas surveyed a random representative sample of 22,465 adults (age 18 and up) living in all 50 states and the District of Columbia. Among those, 20,799 are part of Ipsos’s KnowledgePanel and an additional 1,666 were recruited by Ipsos using opt-in survey panels to increase the sample sizes in smaller states. Interviews were conducted online between March 9 and December 7, 2023. The margin of error for the national survey is +/- 0.82 percentage points at the 95% level of confidence, including the design effect for the survey of 1.56. 

[1] In this fact sheet, PRRI classifies Gen Zers as Americans ages 18-25. The terms Gen Zers and Gen Z adults are used interchangeably.

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