PRRI

Key Factors Predicting Support for Donald Trump Among White Working-Class Americans

White working-class Americans have consistently played a pivotal role in U.S. elections, increasingly aligning with the Republican Party. PRRI research from the 2016 presidential election, for instance, shows that 64% of white working-class voters backed President Donald Trump. Trump’s support among this key demographic remains high, with two in three white working-class voters once again backing him in 2024, according to PRRI’s Post-Election Survey.

PRRI developed a model to test various factors in predicting support for Trump among white working-class voters in the 2016 election, finding that aside from partisanship, much of the support for Trump was driven by cultural concerns, including fears of immigrants and cultural displacement. At the same time, while economic fatalism predicted support for Trump, personal economic hardship predicted support for Clinton in 2016, which ran counter to popular media narratives claiming that Trump’s appeal to the white working class was primarily due to the economic pressures that they faced.

Using data from the 2024 PRRI American Values Survey, we again conducted a logistic regression model among white working-class voters to determine the roots of white-working class support for Trump, replicating as many variables as possible to the original model we conducted in 2016 or substituting similar questions.[1]

The models incorporate various demographic characteristics, including gender, age, region, Republican identity, and evangelical Protestant affiliation. Our logistic regression model also controls for the frequency of worship attendance (weekly or more) and civic engagement (weekly or more). In addition, the model accounts for cultural anxiety through indicators such as agreement with the “Great Replacement Theory” — the belief that immigrants are invading the country and replacing its cultural and ethnic identity — support for deporting immigrants, attitudes about gender, and perceptions of reverse discrimination. Finally, measures of economic anxiety are included, such as the belief that college is a gamble, as well as perceptions of a worsening personal economic situation and concerns about the local community’s future direction.

Partisanship and Demographic Factors:

Religious Affiliation and Civic Engagement:

Fears about Cultural Displacement and Reverse Discrimination:

Support for Deporting Immigrants Living in the Country Illegally:

Support for Patriarchal Views:

Economic Anxieties:

Overall, our 2024 model demonstrates that partisanship remains the biggest factor in explaining support among the white working class for Donald Trump. Beyond partisanship, however, cultural anxieties remained strong predictors of white working-class Americans’ support for President Trump in 2024, particularly agreement with the “Great Replacement Theory.”  Conservative views about immigration policy continued to drive support for Trump in 2024.

At the same time, the 2024 model reveals a shifting landscape with respect to the role of culture and religion in shaping white working-class support for Trump. Notably, attitudes about gender emerged as the second strongest predictor of support among the white working class in 2024. Moreover, unlike in 2016, attitudes regarding racial discrimination also helped independently explain support for Trump in 2024, as well as Christian born-again status and church attendance, with such voters being at least twice as likely as those who disagree with discrimination views, those who were not born-again, or attend church less frequently to have backed Trump.

Finally, economic concerns as they relate to support for Trump shifted as well. While concerns about whether a college education is a gamble disappeared as a significant factor driving support for Trump in 2024, those facing financial hardship were three times more likely to favor Trump in 2024. This reversed the pattern from 2016 which found that white working-class Americans facing economic hardship actually favored Clinton over Trump.


[1] To keep consistency and comparable results with 2016, PRRI ran our 2024 model with pre-election data, which included most of the same parameters examined in 2016. For robustness checks, we conducted this analysis using the 2024 PRRI Post-Election Survey with some of the same parameters, which produced largely similar results. The multivariate analysis is conducted among registered voters who reported supporting a particular candidate, including third-party candidates. Registered voters who reported being unsure of who they voted for or who refused to identify the candidate they supported were not included in the analysis.

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